No magic, no cloud. Unfurl reads a link, strips the parts that exist to track you, hands back the part that actually works — and shows you every change. Here it is, doing that.
This demo runs a slice of Unfurl's engine — about a hundred of its most common rules — right here in the page. Your link is cleaned in this tab and goes nowhere, which is the same promise the app makes.
Most cleaners work inside one browser, as pages load. Unfurl covers that — and the moment that really exposes you: pasting a tracked link to someone else.
Unfurl watches the pasteboard from the menu bar. Copy a link in any app or browser — and by the time you paste, the trackers and your click-ID are already gone. This is the leak that matters: the link you send someone carries where you came from straight to them.
On Mac, iPhone, and iPad, the Safari extension strips trackers and unwraps AMP links as pages load, inside Safari's own network layer. It never reads or changes page content — it only ever touches the URL.
Unfurl doesn't invent its own hidden ruleset. It stands on the best open, public lists — named and attributed — then adds what they miss. Each layer covers the gaps of the one below.
= one engine · tens of thousands of rules · every source named
A tracker remover that harvested your data would be a bad joke. We built Unfurl so it structurally can't: there is nowhere for your links to go.
No backend, no account, no API key. The links you clean never leave your Mac or your phone.
No analytics, no crash pipeline. We don't know who installs Unfurl, who runs it, or what it cleans.
The cleaning, your rules, and the AI that explains each tracker — all local. Even this page's demo is.
Apple's Link Tracking Protection is real: it strips a small, curated set of known click identifiers (like fbclid and gclid) in Messages, Mail, and Safari Private Browsing. Apple has to ship something that never breaks a link for a billion people — so it strips the safest handful, in its own apps, invisibly. That's the right floor. A dedicated tool has the opposite mandate. Flip between the two:
Apple's own apps and Private Browsing — plus links copied from Safari.Copy-time from any app on the Mac, plus click-time in Safari on Mac, iPhone, and iPad.
“Apple sets the floor.
Unfurl raises the ceiling.”
Sources: Apple, WWDC23 — What's new in privacy · Apple Newsroom, June 2023
$5.99 — buy once, yours on Mac, iPhone, and iPad. Nothing leaves your device.
